October Service of the Month – COLOR COPIES!

The Advantages Color Copies

Explore the fall colors at VirtualOffiCenters! Our service of the month for October is 20% off Color Copies. Xerox Corporation preformed a study in which it gathered data from small business owners. The results were that 92% felt that printing in color made their documents more impressive. Some of them even believed that integrating color copies into their presentation and daily documents made their business seem larger and more successful! We agree! Here are more reasons to print in color:

Color Attracts Attention

Printing in color can increase the visual appeal of your documents. When you pass a flyer with bold red writing, it draws your attention much more than a simple black-lettered flyer. Use different colors to draw the eye of a reader to the parts of the flyer that you want them to remember most. Use obnoxious colors, like neon yellow and dazzling fuchsia, sparingly as people may ignore content that irritates their eyes.

Professionalism

Incorporating color onto your company letterhead, forms and documents can show clients that your business is a professional work environment with modern ideas. It takes more effort and thought to create a color scheme for your business but it really gives your documents a professional touch.

Enhanced Understanding

Presenting an image in color can help your target audience see the finer details. For example, a color copy of a flyer for a lost animal is more helpful than a black and white copy because you need to see the physical traits of the animal in order to identify it. The same goes for work documents involving graphs and charts. Color helps to see the different parts of a graph or chart so the viewers can comprehend the image.

Remembering Copies

According to the American Psychological Association, the human brain perceives and remembers colorful images more easily than standard black and white copies. There is a catch however: When test subjects viewed an image with false colors (such as neon green hair and a purple sky), they did not remember the image any more clearly than they remembered the black and white image. This means if you want people to remember your document, you need to use colors commonly found in nature.
Take this opportunity to explore the fall colors at VirtualOffiCenters. You’ll see how color documents have the ability to attract new customers, make your business appear larger and gain an edge on you competition. Not a bad return for a 32 cent investment!