Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. This session will help make sense of the noise. We’ll show you how to make the most of email & social media.

When the session is done you’ll have a greater understanding of marketing basics like:
-Goals and objectives
-What a “campaign” is and what to write about and offer in that campaign
-Simple, powerful tips for how to get your messages opened and read, shared and socially visible
-Great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.