This Month’s Speaker: Ben John
Topic: Tackling change in your industry-becoming the market disrupter!
Learn why, even though an entrepreneur might have a superior product or service, they struggle to change people’s minds about their current buying options. What leads people to stay with poor quality options above other services offered? How can we position ourselves to become a market disrupter and differentiate ourselves?
Learning Objectives:
- Learn about the psychology of change in the mind
- Learn about what drives peoples choices
- Learn how to break into the circle of trust
- Learn about how to position yourself as expert
- Learn how to poke the bear
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Speaker Bio:
Ben is husband to his beautiful wife Johanna (Yo-hanna) for over 11 years. He is father to 3 beautiful children of 5, 3 and 1. They do have names if you want to ask him later. He lives out in the country in Hammond, WI and has a passion for the local church and the outdoors. Ben believes in market disruption in the healthcare sector where fairness and transparency is lacking. One true fact is that he once was arrested in college for (SOBERLY) floating down the river on an ice chunk TRUE STORY!
