January – Innovator
Daniel Krueger, President at DK Fitness, offers customized fitness plans tailored to your lifestyle, goals and food preferences. Created for beginners in mind, DK Fitness will teach you how to establish a routine, refresh your eating habits, track your progress and double your efforts in the gym. Most importantly, they will equip you with the knowledge and confidence needed to lead an active, healthy lifestyle. Learn more below!
Every business has a story, tell us yours.
DK Fitness was founded about 5 years ago. It started when I was still working in the corporate world (finance). I’ve been extremely passionate about fitness and nutrition for the past 13 years. So I’ve spent 40% of my life studying it. I didn’t think it was feasible for a career through. So, I took the ‘safe’ approach and worked in the corporate world. However, with social media and modern technology, there are no barriers to entry in the entrepreneurial real these days. People started to see (via social media) the way my wife (Liz) and I lived our lives. The combination of being fit while maintaining a fun foodie lifestyle was attractive and it wasn’t long before people started reaching out for help and guidance. After about 6 months of working with people for free, I decided I should take the steps to get certified, and officially start a business (and start charging people 😊). That was about 5 years ago, and I was able to leave the corporate world in 2017!
You were chosen as this month’s Innovator Member. What does being an Innovator mean to you?
I see it as a platform to share what makes my business unique, and hopefully provide some valuable inspiration to others.
No one likes to brag about their business, but if you HAD TO . . .
Over the past 5 years, I have helped over 1,000 clients. They have all had their own goals, but the ones the stick out the most were the clients that we reversed out of Type II Diabetes. I have had 5 of those over the years, and they were especially inspirational to work with.
We learn from our mistakes, especially in business. Give us some words of wisdom.
Make providing value your first priority. If you show up and provide as much value as possible, the rest will work itself out. Early in my entrepreneurial life, I made sales a priority. I found out later that if you provide enough value to the community, the sales will come, usually without you even asking.
What “teacher” has made the most impact on your life and why?
My wife, Liz. She is my opposite and has taught me how to be a more outgoing and spontaneous person. I’m very type-a, and she has made me realize that all the fun stuff in life is outside of your comfort zone.
What might someone be surprised to know about you?
I come from a family of artists. Both my parents and my sister all went to art school. I was the deviant that gravitated towards the more scientific and quantitative fields.
If you could have only one super power, what would it be and why?
To control time. Time is the most valuable commodity, because we can’t create more of it. I would love to be able to control time just like the pause and rewind functions on a remote 😊
What’s the most interesting thing you’ve read or seen this week?
I read the EXTREMELY in depth report by the New York Times on Donald and Fred Trump’s tax activities. As a finance guy, I was fascinated by the level of detail that was dug up in this story. It came out in October, but I just got around to digging into it. WOW!
Why do you choose to WORK AWESOME at OffiCenters?
It provides enough separation between work life and home life. I worked in a home office for years. But, it’s nice to have some separation there. But, I live right across the street from the office so I still don’t need to commute 😊
In addition to our Member Directory, how else can people CONNECT with you?
You can check us out on social media: Facebook: https://www.facebook.com/dkruegerfit
Instagram: @dkruegerfitness or you can just call/text! 612-810-9293
