How To Turn Your Customers Into Brand Ambassadors

By: Deb Brown & Heather Coughenour

Wouldn’t it be amazing if your customers loved your company to the point that they told all of their friends and family how great your products or services are?

Of course it would be amazing! But that’s just not the world we live in today, right? What if it was though? What if it was possible for any business, even a brand new one, to develop that kind of loyalty among their customers?

Not only is it possible, available to every business owner, and easy to integrate in today’s social media culture – you already know what it is – you’ve just forgotten about it because you have so many tasks on your mind. Every. Single. Day.

It’s simple (ok, it’s not always so simple): customer service.
In our upcoming, free, live event, “How To Turn Customers Into Brand Ambassadors”, we’ll tell you:

● How public opinion can impact a brand
● How to know what your customers are actually saying
● How to leverage brand perception
● The 3 necessary types of experiences to create for customers
● What makes a customer a “Brand Ambassador” . . . and more!

Word-of-mouth from those we trust is incredibly impactful. Especially when a recent study from Nielsen shows that 77% of consumers consider the advice of family and friends as the most persuasive factor when looking for information about new products or services.

The reality is that your clients, colleagues, and competition are going to talk about your business. Learn how to find out what people are saying about your business and how to turn your customers into your best marketing team through targeted, specific actions.

So, when you’re creating your business plan and thinking about your “brand story”, don’t forget to put your customer’s wants, needs, and experience front and center.

If you want to learn more about creating the right kind of experiences and brand touchpoints that will have people talking and get your customers telling their friends and family how great your company is, click here for more information about our free event.

Special thanks to Jeff Coughenour of Damn Good Copywriting for creating this blog post out of our collective ideas.