August – Innovator
Connie Kroskin of Connie Kroskin Consulting is an Olympic Place VirtualOffiCenters client and our Innovator client for August. She is an award-winning creative leader with over 25 years of experience as an Art Director and Creative Director at top agencies and Fortune 100 companies. She specializes in creating engaging, highly effective client-focused brands and content and marketing communications. Many businesses have seen great success due to her comprehensive insight into target market drivers. Read on to learn more about the Innovator that Connie is and the passion that she has for her business and clients.
Every business has a story, tell us yours. I’ve loved art since I picked up my first crayon. I went to art school and studied fine art and commercial art and followed the commercial art career path. I spent most of my career as an Art Director or Creative Director in various agencies and businesses in the area. About 4 years ago, I became an independent Marketing Strategy Consultant for entrepreneurs and small businesses.
I’ve learned what works for the biggest brands and the smallest home based businesses, and that is to be as strategic as possible. My goal is for the solutions I develop to work as hard as they possibly can to get highly significant results.
You were chosen as this month’s Innovator Client. What does being an Innovator mean to you? Trying new things, taking risks, and creating unexpected solutions. Ask me about my new personal branding tool that’s a great example of this!
No one likes to brag about their business, but if you HAD TO . . . I was noted in P.O.P Magazine for work I did on Campbell’s soup. I also led the Branding Council for a $4.9B financial services line of business, and I was Past Vice President of Minnesota Mensa.
We learn from our mistakes, especially in business. Give us some words of wisdom. We all make mistakes, you cut your losses and move on. Dwelling in them can be destructive, as is not acting soon enough on them.
Share the best advice you ever received. Follow your heart. Do what you love, and love what you do.
Describe your perfect day off. Sleeping in a bit, going for a walk and playing on one of the most beautiful beaches in the world, lunch with friends, jet skiing and/or boating, a romantic dinner, then a moonlight walk on the beach.
What might someone be surprised to know about you? One of my ancestors signed the Declaration of Independence.
Together we are stronger. Tell us something you like about being our client. There are so many good things! You are all so friendly and helpful. I love how you support entrepreneurs and seem to genuinely want to see us succeed.
If you could work anywhere under the sun, where would you choose? I don’t think I’d limit myself to one place. I’d love to travel the world and explore the outrageously beautiful places. I’m working on creating a business model that allows me to do that while growing my art business too.
How can people CONNECT with you? 612-730-9228, connie@conniekroskin.com
