CONNECT Story #50
Connie Kroskin, of Connie Kroskin Consulting, is a branding and marketing strategy expert who is committed to helping businesses prosper from their marketing. She specializes in creating engaging, highly effective client-focused brands, content and marketing communications. As an independent consultant, her hands-on solutions and development truly deliver a one-person ad agency experience. Below, Connie shares more about herself and the best connection she’s made at OffiCenters.
I’ve loved art since I picked up my first crayon and went to art school. I studied fine art and commercial art, and still remember the day I had to make a decision on which career path to follow. I will always wonder what would have happened had I chosen the fine art path. I spent most of my career as an art director at different agencies and in-house teams, and have been consulting for the past 7 years now. I specialize in strategic marketing and brand positioning –helping businesses get on their clients’ radar, and setting up their marketing foundation with best-practice tools and communications that get conversions and results. I also do corporate consulting which is mostly assessments, and helping them maximize what they have in place. My best connection over the years has been with OffiCenters itself. When I first joined it gave me the professional atmosphere I wanted, and I’ve met many new clients here. A couple years ago I was in a car accident and had to scale back on my activities. OffiCenters was always there as an anchor to stay in touch with associates and meet new people. As I scale my business back up again, I love to take my clients through the office; they’re always very impressed with it. OffiCenters has helped me to stay connected in the entrepreneurial community, and create new relationships and ventures.