March Speaker: Dale Brose, LTR Digital Group
Topic: The Analytics of Social: What Comes After the Like?
OK, so you’ve been working hard on building your followers. You’ve even been pretty good at posting content regularly and you’ve seen the engagement growing. But how does this impact the KPI’s you’ve established for your business. In this session, Dale Brose, the Digital Sherpa and co-founder of LTR Digital group, will cover concepts of KPIs, introduce you to the concept of a measurement plan and how to use Google Analytics to measure the impact of social after the like, share and comment. You’ll even learn some of the lesser known tricks of GA that you can use in the year ahead.